Joshua Long – Weird City
Austin is experiencing one of the most dynamic periods in its history. Wedged between homogenizing growth and a long tradition of rebellious nonconformity, many Austinites feel that they are in the midst of a battle for the city's soul. "Keep Austin Weird" originated in 2000 as a grassroots expression of place attachment and anti-commercialization. Its popularity has led to its use as a rallying cry for local business, as a rhetorical tool by city governance, and now as the unofficial civic motto for a city experiencing rapid growth and transformation. By using "Keep Austin Weird" as a central focus, Joshua Long explores the links between sense of place, consumption patterns, sustainable development, and urban politics here in Austin.
- Street:
- BookPeople
- Additional:
- 603 N Lamar Blvd
- City:
- Austin ,
- Province:
- Texas
- Postal Code:
- 78703-5413
- Country:
- United States

